Information for Advertisers
RROD has created effective radio advertising for direct response marketers by developing a nationwide network of stations. These stations run your 30 and 60 second spot on a revenue-share (R.S.) basis. With R.S., you pay for radio time based on the number of sales leads that are generated, not by the number of spots that air.
These results account for significant discounts for our advertisers compared to what the biggest advertisers pay for the same airtime!
Your radio advertising dollars are spent on results, the number of sales leads (or inquiries) that are generated, regardless of the number of times the ad airs all year long. RROD’s program also allows you to generate a variety of revenue-share offers- a request for more information, free rate quotes, or an appointment- raising brand awareness and the overall accomplishment of your marketing efforts.
There are more than 20 defined radio formats, each targeted towards a specific demographic. Statistics show that the average American listens to radio about three hours a day. Radio has the ability to generate highly qualified sales leads through direct response advertising. Someone who has taken the time to call a toll-free number or visit a website in response to a radio commercial is very interested in the product or service being advertised. Impulse responses (which can negatively affect your conversion rate) are not commonplace.
If you have never tried radio before, or have tried it with disappointing results, you now have an opportunity to succeed with RROD.
